As you interview real estate agents for the privilege of representing your interests in the sale of your home, you should keep in mind that the job of an exceptional real estate professional is 3 fold, and revolves around marketing, negotiation and transaction management. Here are my strategies in these three arenas:
92% of buyers start their home search online. With that in mind, my listings are displayed on over 725 websites across the internet. Additionally, I participate in a program that ensures my listings get featured positioning on the top 4 real estate sites on the web, including Zillow, Trulia, Realtor.com and Homes.com and all of their syndicate sites. Collectively, these sites represent 83% of the online real estate search market share. More importantly, this program also ensures that only my contact information is displayed alongside my listings. That’s important to you, because, as your listing agent, I will know your home better than anyone and I will have a vested interest in selling it. That means you can rely on me to ensure you won’t miss any potential opportunities.
There are actually 3 stages to successful negotiation, but most of my counterparts in the industry choose to skip step one and start with step two. So, for the purposes of this explanation, I will also start out with step two. Step two is actually the most exciting part of the entire process; it’s called offer negotiation. It’s exciting because that’s when we’ll get your home into contract. Unfortunately, step two is often followed by step three, which is much less exciting. Step three is called in escrow negotiations. You see, most buyers opt to complete property inspections in order to confirm the condition of the property. Because no home is perfect, inspectors will virtually always note defects (even minor defects) on a property they’re asked to inspect. This often results in the buyer then coming back to the seller and asking for concessions in order to financially compensate them for those noted defects. When this happens, there are usually two possible outcomes: 1) We negotiate an acceptable loss to your bottom line, or 2) The deal falls apart and we have to go back on the market as an active listing. Unfortunately, buyers are often leery of properties that fall out of escrow because they assume the worst in regards to the condition of the property. Often, the best way to regain buyer interest is to consider a price reduction. This also means a loss to your bottom line, and you’ll have to continue paying your mortgage until your home is sold. The good news is, step three is often avoidable by properly “setting the stage” for successful negotiations with step one. Step one entails us getting all inspections up front, including home, pest and roof (and pool, if applicable). The cost for these inspections generally falls around $400 to $500 up front, but having the inspections available for potential buyers to review before writing their offers will eliminate their ability to come back and request concessions in lieu of defects that were previously disclosed, which can potentially save you thousands of dollars and months of being “back on market.”
I am backed by a highly skilled team of professionals who manage a secure, online storage system called Homebase, which you will have access to in order to maintain a completely transparent, live look at the progress of your transaction 24/7. Additionally I utilize a full time Transaction Coordinator to ensure your transaction experience is as smooth as possible.